21st Century Technology: Digital Streaming- Video

21^st Century Technology: Digital Streaming- Video

In the era of information overload, society is experiencing a transformation into the digital age. In the last decade, humanity has advanced farther in technological innovation faster than we have in the last century. As the gaps shrink between connecting the world through the internet, technology in my opinion, will evolve without the help of man. We unconsciously use these A.I. like ‘bots’ in social media messenger apps, instant advertising across omni-channel platforms, and automatic recommendations with online shopping. Though science continues to create and enhance the consumer experience, a majority of the technology we have access to today, stems from the ideology of past creation. In particular, digital streaming with video. From the age of Film Strips, VHS, DVD, Mail order options and now having instant access from your PC, digital streaming has changed the way we control what we watch- forever.

Looking at this technology from a generational view, baby – boomers are still a major player in society and control a majority of the work-force. By 2020, Millennials will double the baby – boomer populace along with its ideology of what technology was for them. With this in mind, our millennial generation already considers digital streaming a standard service in our everyday lives.

The term VHS has become extinct with DVD and mail order options soon to follow, in the next few years. All these innovations of video access, though taken lightly in the public eye, have occurred in the last decade. Keep in mind, VHS was a dominant player for almost three decades up until the early 90’s. DVD became a dominant player and phased out of the industry in a third of what the VHS era completed. Mail order access only lasted half that time with almost 5 years with Redbox, and in theory, bankrupted every Block Buster in North America. Today, digital streaming has monopolized all these past technologies and now gives us access to anything, in real time. In my opinion, being a millennial, the movie theatre industry is the next to go. A communal space that has been valued for the last century, will be potentially replaced by desktop, mobile and tablet platforms. And when you take all this information into consideration, 21^st Century technology is literally wiping out the past with little to no regard. The consumer demand, with the help of YouTube and Vimeo, are only going to want the same information, even faster. A seamless experience with zero lag.

Reviewing how past technologies led to digital streaming with video, the future of digital streaming is going to evolve dramatically- faster than ever before. I believe digital streaming will change not only the movie business, but also transform how brands communicate with consumers. The advertising and marketing arenas are already experiencing a shift where video is King, and that concept isn’t going to change. Social media has taken over this concept with live streaming, seeing experiences occur in real time has given video a whole new meaning. Another industry that is experiencing a paradigm shift with digital video, is the video gaming world, using virtual reality headsets to transcend one’s mind into the game itself. Not too long ago,  Video was only accessed from a tangible product like VHS and DVD, and now is a service that can be downloaded in seconds from your laptop in just a quarter-century. These technological advances in digital streaming is a chapter still being written for everyone, as society plays catch up with the very technologies  we are building.